Trust God
In timeless black-and-white, our film walks with Skotty Welch,Cranium’s founder and creative director as he shares the story behind the Trust God Hoodie. It's a quiet, gritty portrait of intention, belief, and personal vision.
Commercial/Promo
Cranium wanted a promo that didn’t just advertise a piece of clothing. They needed a story. Skotty views the Trust God Hoodie as a statement a bold stance on faith and authenticity. The challenge was translating that weight into a visual language that felt raw, honest, and minimalist without feeling cold.
We framed Skotty as the anchor of the narrative him walking, reflecting, almost confiding. The starkness of black-and-white stripped distractions away, giving room to the hoodie's texture, the studded details, and the QR-coded Proverbs 3:5 inside label. Every frame invited quiet conviction, reverence, and presence.
By blending honest interview moments with slow, deliberate visuals, the piece invites viewers into Skotty’s world: a place where faith guides creativity, and a hoodie becomes a wearable reminder to trust in something greater.
Brand: Cranium
Director: Omar Arredondo
DP: Kenny Acker
AD: Miguel Hernandez
Gaffer/Grip: Avias Cruz
AC: Daveed Benoit
Editor: Kenny Acker
Trust God
In timeless black-and-white, our film walks with Skotty Welch,Cranium’s founder and creative director as he shares the story behind the Trust God Hoodie. It's a quiet, gritty portrait of intention, belief, and personal vision.
Commercial/Promo
Cranium wanted a promo that didn’t just advertise a piece of clothing. They needed a story. Skotty views the Trust God Hoodie as a statement a bold stance on faith and authenticity. The challenge was translating that weight into a visual language that felt raw, honest, and minimalist without feeling cold.
We framed Skotty as the anchor of the narrative him walking, reflecting, almost confiding. The starkness of black-and-white stripped distractions away, giving room to the hoodie's texture, the studded details, and the QR-coded Proverbs 3:5 inside label. Every frame invited quiet conviction, reverence, and presence.
By blending honest interview moments with slow, deliberate visuals, the piece invites viewers into Skotty’s world: a place where faith guides creativity, and a hoodie becomes a wearable reminder to trust in something greater.
Brand: Cranium
Director: Omar Arredondo
DP: Kenny Acker
AD: Miguel Hernandez
Gaffer/Grip: Avias Cruz
AC: Daveed Benoit
Editor: Kenny Acker
Trust God
In timeless black-and-white, our film walks with Skotty Welch,Cranium’s founder and creative director as he shares the story behind the Trust God Hoodie. It's a quiet, gritty portrait of intention, belief, and personal vision.
Commercial/Promo
Cranium wanted a promo that didn’t just advertise a piece of clothing. They needed a story. Skotty views the Trust God Hoodie as a statement a bold stance on faith and authenticity. The challenge was translating that weight into a visual language that felt raw, honest, and minimalist without feeling cold.
We framed Skotty as the anchor of the narrative him walking, reflecting, almost confiding. The starkness of black-and-white stripped distractions away, giving room to the hoodie's texture, the studded details, and the QR-coded Proverbs 3:5 inside label. Every frame invited quiet conviction, reverence, and presence.
By blending honest interview moments with slow, deliberate visuals, the piece invites viewers into Skotty’s world: a place where faith guides creativity, and a hoodie becomes a wearable reminder to trust in something greater.
Brand: Cranium
Director: Omar Arredondo
DP: Kenny Acker
AD: Miguel Hernandez
Gaffer/Grip: Avias Cruz
AC: Daveed Benoit
Editor: Kenny Acker