A World of Opportunity
Kentwood Public Schools wanted a campaign that could do three things. Connect with current students and families. Attract new teachers. Bring in new students. They didn’t want hype. They wanted something real. A story that felt like Kentwood from the inside. Honest, original, and full of pride.
Commercial
Kentwood wanted a campaign that could do three things. Connect with current students and families. Attract new teachers. Bring in new students. They didn’t want hype. They wanted something real. A story that felt like Kentwood from the inside. Honest, original, and full of pride.
We built the campaign from scratch. The idea was special. Show the Kentwood experience through the eyes of a student
From the first day of school to graduation. Every part of the journey. The nerves. The awkward moments. The friendships. The wins. The growth. We wrote a full voiceover that followed that arc. Shot real students across real schools. Highlighted the people, the culture, the energy. The edit was tight, emotional, and grounded. It wasn’t about selling Kentwood. It was about showing what it already is.
We leaned into that with visuals that show connection, diversity, and movement. The campaign feels lived in. From the lighting to the pacing. It reflects the real rhythm of school life.Kentwood gives students the tools to understand the world and find their place in it.
Director: Omar Arredondo
DP: Kenny Acker
AD: Miguel Hernandez
AC: Daveed Benoit
Gaffer: Steven Cole
Grip: Evan Diehl
BTS: Avias Cruz
Editor: Miguel Hernandez
Post Production Producer: Luiza Herdy
A World of Opportunity
Kentwood Public Schools wanted a campaign that could do three things. Connect with current students and families. Attract new teachers. Bring in new students. They didn’t want hype. They wanted something real. A story that felt like Kentwood from the inside. Honest, original, and full of pride.
Commercial
Kentwood wanted a campaign that could do three things. Connect with current students and families. Attract new teachers. Bring in new students. They didn’t want hype. They wanted something real. A story that felt like Kentwood from the inside. Honest, original, and full of pride.
We built the campaign from scratch. The idea was special. Show the Kentwood experience through the eyes of a student
From the first day of school to graduation. Every part of the journey. The nerves. The awkward moments. The friendships. The wins. The growth. We wrote a full voiceover that followed that arc. Shot real students across real schools. Highlighted the people, the culture, the energy. The edit was tight, emotional, and grounded. It wasn’t about selling Kentwood. It was about showing what it already is.
We leaned into that with visuals that show connection, diversity, and movement. The campaign feels lived in. From the lighting to the pacing. It reflects the real rhythm of school life.Kentwood gives students the tools to understand the world and find their place in it.
Director: Omar Arredondo
DP: Kenny Acker
AD: Miguel Hernandez
AC: Daveed Benoit
Gaffer: Steven Cole
Grip: Evan Diehl
BTS: Avias Cruz
Editor: Miguel Hernandez
Post Production Producer: Luiza Herdy
A World of Opportunity
Kentwood Public Schools wanted a campaign that could do three things. Connect with current students and families. Attract new teachers. Bring in new students. They didn’t want hype. They wanted something real. A story that felt like Kentwood from the inside. Honest, original, and full of pride.
Commercial
Kentwood wanted a campaign that could do three things. Connect with current students and families. Attract new teachers. Bring in new students. They didn’t want hype. They wanted something real. A story that felt like Kentwood from the inside. Honest, original, and full of pride.
We built the campaign from scratch. The idea was special. Show the Kentwood experience through the eyes of a student
From the first day of school to graduation. Every part of the journey. The nerves. The awkward moments. The friendships. The wins. The growth. We wrote a full voiceover that followed that arc. Shot real students across real schools. Highlighted the people, the culture, the energy. The edit was tight, emotional, and grounded. It wasn’t about selling Kentwood. It was about showing what it already is.
We leaned into that with visuals that show connection, diversity, and movement. The campaign feels lived in. From the lighting to the pacing. It reflects the real rhythm of school life.Kentwood gives students the tools to understand the world and find their place in it.
Director: Omar Arredondo
DP: Kenny Acker
AD: Miguel Hernandez
AC: Daveed Benoit
Gaffer: Steven Cole
Grip: Evan Diehl
BTS: Avias Cruz
Editor: Miguel Hernandez
Post Production Producer: Luiza Herdy